Clark Aldrich Designs LLC works with corporate, military, academic, and non-profit organizations in two areas:
Simulations and Serious Games
Clark Aldrich Designs (CAD) creates custom simulations and serious games. Aldrich simulations and serious games have been rigorously proven by published third party research to drive long term changes in both competence and conviction. They are patent and award winning, generated millions in revenues, and are market leaders in their categories. CAD delivers end-to-end simulations or takes on the design role with organizations who already have programming capabilities.
For the World Anti-Doping Agency
Clark Aldrich Designs is also available to review and optimize sims at all stages, from concept and design to post-launch.
Advanced Learning Strategies
CAD consults with organizations looking to rebuild their formal and informal learning and assessment capabilities to take advantage of social media, games and simulations, and other new approaches. CAD also works with organizations adding a game level to productivity strategies, including software interfaces and employee engagement and motivation. Clark Aldrich and his colleagues work with organizations both at the strategic and hands-on level.
Clark Aldrich Designs LLC was founded by Clark Aldrich.
Clark Aldrich Biography/ Curriculum Vitae
Clark Aldrich is one of the top educational simulation and interface designers in the world. As well as the founder and Managing Partner of Clark Aldrich Designs, Aldrich is a global education visionary, industry analyst, and speaker who serves on boards of universities, of companies, and in the intelligence community (where he has Top Secret clearance).
Clients include Cisco, Microsoft, Motorola, Department of Defense, Center for Army Leadership, Harvard Business School Publishing, HP, Shell, GM, UPS, McDonald's, and World Anti-Doping Agency.
Aldrich is also the author of five books. He is editor of www.ClarkChart.com, a free database of simulations and serious games. He has been called a 'guru' by Fortune Magazine and a 'maverick' by CNN. Aldrich and his work have been featured in hundreds of other sources, including CBS, ABC, The New York Times, USA Today, AP, Wall Street Journal, NPR, CNET, Business 2.0, BusinessWeek, and U.S. News and World Report. Previously, Aldrich was the founder and former director of research for Gartner’s e-learning coverage.
Earlier in his career he worked on special projects for Xerox' executive team. He also served for many years as the Governor's representative on the education task force Joint Committee on Educational Technology and volunteered on several non-profit organizations aimed at child advocacy.
He earned from Brown University a degree in Cognitive Science (during which he also taught at a leading environmental education foundation). He grew up in Concord, Massachusetts, and is the ninth great-grandson of Governors John Winthrop and Thomas Dudley, first and second Governors of the Massachusetts Bay Colony.
Speaking Appearances and Media Coverage
Books and Articles by Clark Aldrich
55 Ways to Unlearn What We Know About Schools and Rediscover Education
"One of the few books where I have ever agreed with every word.”
- Larry Rosenstock, creator of San Diego’s High Tech High
The most powerful new ideas in education are coming from the families that have given up on schools. From his experience with homeschoolers and unschoolers, education guru Clark Aldrich distills a revolutionary manifesto of 55 core ''rules'' that reboots our vision of childhood education and the role of schools. This straightforward book, quoted recently by President Obama, is being devoured and shared by those who care most about education in the 21st Century, including parents, teachers, school administrators, and national policy makers.
The Complete Guide to Simulations and Serious Games
How the Most Valuable Content Will be Created in the Age Beyond Gutenberg to Google
"A must read for those involved in education and journalism," according to Bill Kovach, former Washington bureau chief of The New York Times, The Complete Guide to Simulations and Serious Games offers an encyclopedic overview and complete lexicon for those who care about the next generation of educational media and "gamification" of all systems. This is the award-winning essential reference for not only those directly involved in simulations and serious games, but also for researchers and writers, computer game designers, and software engineers. Organized as a style guide for interactive experiences, the book includes more than 600 easy-to-browse entries and definitions, divided into key topics with introductory essays highlighting essential concepts.
Learning Online with Games, Simulations, and Virtual Worlds
Strategies for Online Instruction
This practical guide, widely adopted in undergraduate and advanced degree programs, shows current and future faculty members and instructional designers how to identify opportunities for building games, simulations, and virtual environments into the curriculum; how to successfully incorporate these interactive environments to enhance student learning; and how to measure the learning outcomes. It also discusses how to build institutional support for using and financing more complex simulations. The book includes frameworks, tips, case studies and other real examples, and resources.
Learning by Doing
A Comprehensive Guide to Simulations, Computer Games, and Pedagogy in e-Learning and Other Educational Experiences
"Drawing from higher education to the corporate world, from state-of-the-art computer games and flight simulators to live role plays, this book is a great read for educators of all types," writes Marshall S. Smith, director of education programs at The William and Flora Hewlett Foundation. The textbook Learning by Doing explains how to select, research, build, sell, deploy, and measure the right type of "learning by doing" for the right situation. As John Coné, former chief learning officer of Dell Computers, suggests, “Anyone who wants to lead or even succeed in our profession would do well to read this book.”
|Simulations and the Future of Learning|
An Innovative (and Perhaps Revolutionary) Approach to e-Learning
“I read through the entire book in one sitting. Clark Aldrich has achieved a similar effect to Tracy Kidder's Pulitzer Prize-winning, The Soul of a New Machine. Clark compels us to the conclusion that there is truly no other way to learn than through doing. His analysis of how our children will probably learn little in traditional environments results in the realization that we are on a collision path with the current generation when we attempt to teach them with lectures and trivial interactions and exercises. Believe it or not, the book also made me laugh out loud. In addition, I learned more about Leadership than I have in 35 years of management training programs and book reading. These are serious accomplishments for what I expected to be a technical book."
- Gloria Gery, American Society of Training and Development
A Chronology of Clark Aldrich Writings Includes:
- Aldrich, C. (2014), Designing Sims: Create Award Winning Educational Simulations and Serious Games. (Amazon Link)
- Aldrich, C. (2013), ‘A Brief History of Serious Games’, Inside Learning Technologies & Skills, December, 2013, 17, 18, 21. (pdf)
- Aldrich, C. (2012), ‘Simple But Effective Branching Story Techniques’, Inside Learning Technologies & Skills, December, 2012, 13, 14, 17. (pdf)
- Aldrich, C. (2012), ‘How Would Steve Jobs Do Training and Education’, Inside Learning Technologies & Skills, October, 2012, 9-13. (pdf)
- Aldrich, C. (2012), ‘Why Educational Simulations? Designs to Develop Competence Plus Conviction’, Inside Learning Technologies & Skills, January, 2012, 121-126. (pdf)
- Aldrich, C. (2011), 'L&D Life Through a Lens', Inside Learning Technologies & Skills, December, 2011, 117-118, 121. (pdf)
- Aldrich, C. (2011), 'Developing Serious Games and Simulations: A Quick Guide.', Michael Allen's 2012 E-learning Annual.
- Aldrich, C. (2011), Unschooling Rules: 55 Ways to Unlearn What We Know About Schools and Rediscover Education, Greenleaf Book Group Press, Austin, Tex..
- Aldrich, Clark. Foreword. MindMeld: Micro-collaboration between ELearning Designers and Instructor Experts. By Jon D. Aleckson and Penny Ralston-Berg. Madison, WI: Atwood Pub., 2011. 11-12. Print.
- Aldrich, C. (2009), 'Capturing the Wisdom That Fell Through the Cracks of Gutenberg and Google.', Training.
- Aldrich, C. (2009), 'Because You Can't Learn to Ride a Bicycle from a Book', T + D, 24-26.
- Aldrich, C. (2009), Learning Online with Games, Simulations, and Virtual Worlds: Strategies for Online Instruction, Jossey-Bass, San Francisco.
- Aldrich, C. (2009), The Complete Guide to Simulations and Serious Games: How the Most Valuable Content Will be Created in the Age Beyond Gutenberg to Google, Pfeiffer, San Francisco.
- Aldrich, C. (2009), 'Virtual Worlds, Simulations, and Games for Education: A Unifying View', Innovate: Journal of Online Education 5(5), --.
- Aldrich, C. & DiPietro, J. (2009), 'An Overview of Gaming Terminology: Chapters I-LXXVI', Handbook of research on effective electronic gaming in education.
- Aldrich, C. (2009), Learning Online with Games, Simulations, and Virtual Worlds: Strategies for Online Instruction (Jossey-Bass Guides to Online Teaching and Learning), Jossey-Bass.
- Karrasch, A.; Hilgenkamp, H.; Landers, M.; Potter, J. & Aldrich, C. (2009), 'Using Simulation to Train Influence'(-1)'The Interservice/Industry Training, Simulation & Education Conference (I/ITSEC)', NTSA.
- Aldrich, C. (2008), 'What Is a Simulation? The New Structure of Actions-Systems-Results', ASTD handbook for workplace learning professionals, 419-438.
- Aldrich, C. (2008), 'The Four Slates of Educational Experiences', Beyond Fun: serious games and media.
- Aldrich, C. (2008), 'Using Leadership to Implement Leadership', Training & Development 57(5), 94.
- Aldrich, C. (2007), 'Engaging Mini-Games Find Niche in Training.', T AND D, 22-24.
- Gibson, D.; Aldrich, C. & Prensky, M. (2007), Games and Simulations in Online Learning: Research and Development Frameworks, Information Science Publishing..
- Wexler, S.; Aldrich, C.; Johannigman, J.; Oehlert, M.; Quinn, C. & Van Barneveld, A. (2007), Immersive Learning Simulations, eLearning Guild.
- Aldrich, C. (2006), '1996-2006: E-Learning in the Workplace - What happened over the last decade can best be described as a series of e-learning innovations that have reshaped the learning landscape.', T+D : better performance through workplace learning / 60(9), 54--.
- Aldrich, C. (2006), '9 Paradoxes of Educational Simulations: A new way to view a world that is not that tidy', Training + Development 60(5), 49--56.
- Veronikas, S. & Shaugnessy, M. (2006), 'Q & A with Ed Tech Leaders: Interview with Clark Aldrich', Educationla Technology - Saddle Brook Then Englewood Cliffs NJ 46(4), 47.
- Aldrich, C. (2005), Learning by Doing: A Comprehensive Guide to Simulations, Computer Games, and Pedagogy in E-Learning and Other Educational Experiences, John Wiley, New York.
- Foreman, J. & Aldrich, C. (2005), 'The Design of Advanced Learning Engines: An Interview with Clark Aldrich', Innovate: Journal of Online Education 1(6), --.
- Aldrich, C. (2004), 'The Four Slates of Educational Experiences', On The Horizon - The Strategic Planning Resource for Education Professionals 12(1), 14--17.
- Aldrich, C. (2004), 'Clark Aldrich’s six criteria of an educational simulation', Learning Circuits 2, 2006.
- Aldrich, C. (2003), Simulations and the future of learning: An innovative (and perhaps revolutionary) approach to e-learning, Pfeiffer, New York.
- Aldrich, C. (2003), 'Experience Options.', Training 40(10).
- Aldrich, C. (2003), 'Management Options.', Training 40(9).
- Aldrich, C. (2003), 'Content First.', Training 40(8), 60.
- Aldrich, C. (2003), 'How Is E-Learning Sold.', Training 40(7), 50.
- Aldrich, C. (2003), 'Shifting Sands.', Training 40(5), 54.
- Aldrich, Clark B. "Global Learning, 2008." The AMA Handbook of E-learning: Effective Design, Implementation, and Technology Solutions. By George M. Piskurich. New York: Amacom, 2003. Print.
- Aldrich, C. (2003), 'Strong Medicine.', Training 40(4), 48.
- Aldrich, C. (2003), 'Using leadership to implement leadership', Training & Development 57(5), 94-100.
- Aldrich, C. (2003), 'The eLearning Map.', Training 40(3).
- Aldrich, C. (2003), 'The new core of leadership', Training & Development 57(3), 32--37.
- Morrison, J. (2003), 'Simulations and the learning revolution: An interview with Clark Aldrich', The Technology Source, 35--37.
- Aldrich, C. (2003), 'Can We Build It? Yes We Can!.', Training 40(2), 66.
- Aldrich, C. (2003), 'Content Curse.', Training 40(1), 86.
- Aldrich, C. (2002), 'Why Enterprise Solutions?', Training. 39(12), 76--.
- Aldrich, C. (2002), 'The Simulation Challenge', Training. 39(11), 86--.Aldrich, C. (2002), 'Consolidation?', Training. 39(10), 82--.
- Aldrich, C. (2002), 'The State We're In', Training. 39(9), 146--
- .Aldrich, C. (2002), 'Don't Look Down', Online Learning 6(July), 53.
- Aldrich, C. (2002), 'A tale of two vendors: SmartForce's acquisition of Centra raises interesting questions for the other virtual classroom providers.', Online Learning 6(April 3? 4?), 24-25.
- Aldrich, C. (2002), 'A Field Guide to Educational Simulations', Learning Circuits.Aldrich, C. (2002), 'Measuring success: In a post-Masoow/Kirkpatrick world, which metrics matter?', Online Learning 6(2), 30, 32.
- Aldrich, C. (2002), 'The Learning Frontier: Words of Advice from the Computer-gaming Industry.', Online Learning 6(1), 34, 36-37
- Aldrich, C. (2001), 'Party of six: Not all vendors are alike; in fact, there are six main categories of suppliers.', Online Learning 5(9), 54, 56.
- Aldrich, C. (2001), 'The state of simulations. Soft-skill simulations emerge as a powerful new form of e-learning', Online Learning 5(8), 52, 54, 56.
- Aldrich, C. (2001), 'Strong medicine. The pharmaceutical and e-learning indsutries have more in common than you think', Online Learning 5(7), 42-43.
- Aldrich, C. (2001), 'Wither the ivied walls? Universities struggle to find their place in the e-learning industry.', Online Learning 5(6), 50, 52.
- Aldrich, C. (2001), 'An open mind: Free chunks of e-learning content openly shared among course designers? It sounds like a fantasy, but it's fast becoming reality.', Online Learning 5(5), 66-67.
- Aldrich, C. (2001), 'The sound of learning: Blended learning may be difficult to orchestrate, but the result can be music to your organization's ears.', Online Learning 5(4), 62-63.
- Aldrich, C. (2001), 'Meeting of the minds: Get ready for a big merger - the one between knowledge management and e-learning.', Online Learning 5(3), 74-73.
- Aldrich, C. (2001), 'ExpertView: How to make learning programs matter', InformationWeek.
- Aldrich, C. (2001), 'Strategic e-learning: Trends and observations', The 2001/2002 ASTD distance learning yearbook, 3-29.
- Aldrich, C. (2001), 'Small chunks, big impact: the next turf battle in e-learning will be for the smallest pieces of content', Online Learning 5(2), 62,64.
- Aldrich, C. (2001), 'The end of the beginning: Will foundational platforms be e-learning's new world order?', Online Learning 5(1), 27-73., 3-29.
- Aldrich, C. (2000), 'Something About Simulations.', Online Learning 4(10), 90-91.
- Aldrich, C. (2000), 'Losing By Winning: The training department gets sidelined as e-learning grabs the eyes and ears of top execs.', Online Learning 4(9), 86-87.
- Aldrich, C. (2000), 'Means to an end: Be wary of vendors that promise end-to-end services.', Online Learning 4(8), 84-85.
- Aldrich, C. (2000), 'Customer-Focused E-Learning: The Drivers.', Training & Development 54(8), 34--36,38.
- C. Aldrich, Learning-Management Systems: The 2000 Magic Quadrant: Gartner ranks 10 vendors of learning-management systems according to their ability to execute and completeness of vision. Gartner Research Note COM-11-6673, 11 August 2000.
- C. Aldrich, The Justification of IT Training: Gartner quantifies the relationship between IT training and productivity for professionals and end users. Gartner Research Note DF-11-3614, 10 July 2000.
- C. Aldrich, The Effective Use of Discretionary Training Funds: Discretionary resources are very hard to come by. Spending them well is critical to the long-term success of the training department. Gartner Research Note DF-11-0529, 22 June 2000.
- C. Aldrich, The E-Learning 2000 Hype Cycle: Gartner compares the risks that enterprises face in adopting 16 different applications of e-learning. Gartner Research Note COM-11-1873, 13 June 2000
- C. Aldrich, E-Learning Power Players, 2003: We outline the expected changes in the e-learning marketplace through 2003, and describe the characteristics of the most influential vendors during each stage. Gartner Research Note M-10-7085, 6 April 2000.
- C. Aldrich, C. Ross, Virtual Classroom Providers — A First Quarter 2000 Evaluation. Gartner Research Note R-10-2078, 16 March 2000.
- C. Aldrich, End-User E-Learning: Get the First Taste Right: The success of a new end-user e-learning program rests primarily on the students’ initial experiences. We offer strategies to ensure that the first e-learning experience will be an enjoyable one. Gartner Research Note TU-09-3888, 7 March 2000.
- C. Aldrich, Learning Portals and the E-Learning Hype Cycle. We position learning portals on the corporate e-learning Hype Cycle, describe evaluation criteria for enterprises considering learning portals and outline potential pitfalls in early relationships. Gartner Research Note M-10-1959, 3 March 2000.
- C. Aldrich, Off-the-Shelf E-Learning Content Providers: The 1Q00 Magic Quadrant: We rank seven off-the-shelf e-learning content vendors by ability to execute and completeness of vision. Gartner Research Note COM-10-0994, 23 February 2000.
- C. Aldrich, The Effective Use of E-Learning: The 2000 Study: We have studied the effectiveness of implementing broad e-learning strategies. Here is the summary of the results, with some best uses of different channels. Gartner Research Note COM-09-9186, 7 February 2000.
- C. Aldrich, SAP End-User Training: Questions and Answers: SAP end-user preparation is the hardest training challenge some companies will ever face, yet is essential for a successful implementation. Here are some best practices. Gartner Research Note QA-09-6818, 20 January 2000.
- C. Aldrich, Understanding E-Learning Market Dynamics: 2000-2002: GartnerGroup presents a framework for describing the e-learning market, and predicts vendor growth strategies through 2002. Gartner Research Note COM-09-6234, 17 December 1999.
- C. Aldrich, The Three E-Learning Rules That Will Bury Training: As markets converge, competition increases and individuals are recognized as agents of revolution, three principles will overturn 100 years of accepted “training” practices. Gartner Research Note COM-09-6959, 13 December 1999.
- C. Aldrich, E-Learning Lessons From the Computer Games Market: Three new rules — seen today in practices of leading game manufacturers and their consumers — will differentiate e-learning from traditional training. Gartner Research Note COM-09-7081, 13 December 1999.
- C. Natale, C. Aldrich, Is Project Management Certification Worth It?: Increasing attention is being paid to certifying the skills of project management team members and leaders. We discuss the value of certification and suggest approaches and training that will lead to certification. Gartner Research Note SPA-09-4250, 16 November 1999.
- C. Aldrich, Best Practices in End-User Training: End-user training, when well done, will increase employee productivity, build credibility for the IS and training organizations, and even reduce TCO. Here are some best practices. Gartner Research Note TU-09-4549, 5 November 1999.
- C. Aldrich, Reducing End-User Class Time Through SALT: By committing to self-assisted learning tools (SALT) for their customers, IS organizations can reduce their support costs, increase their satisfaction, and reduce the time that end users spend in class. Gartner Research Note T-08-7997, 15 October 1999.
- C. Aldrich, D. Tunick Morello, Starting a Skill Assessment Program: GartnerGroup answers five questions most commonly asked by organizations starting a skill assessment program. Gartner Research Note QA-08-0934, 13 July 1999.
- C. Aldrich, Scenario Planning for the Training Organization, 2003: Decisions, from staffing to technology investments, require knowledge of the training organization’s role in three years. We identify two forces that will impact the training landscape of 2003, and four scenarios that will result. Gartner Research Note COM-08-1220, 2 July 1999.
- C. Aldrich, Training Types: Resume and Strategic Skills: Are training costs reasonable? Business managers often focus on cost per day, number of training days, and customer satisfaction for an answer. We introduce a framework to more accurately understand training costs. Gartner Research Note DF-08-1941, 12 May 1999.
- C. Aldrich, Training Types: IT End Users and Government Regulations: Are training costs reasonable? Business managers often focus on cost per day, number of training days, and customer satisfaction for an answer. We introduce a framework to more accurately understand training costs. Gartner Research Note DF-08-0935, 12 May 1999.